Wow. I was looking around at a few companies I might want to intern
for and Converse was the first one I looked into. I knew they started a
new music branch to their company but I didn't know exactly what it
was. Here's what I found out.
Converse opened
Rubber Tracks studio in July of 2011. The studio is in Williamsburg which is a
neighborhood in Brooklyn, New York. The outside of the studio is all
sorts of tagged up (graffiti) by local street artists
Shepard Fairey and
Mr. Ewokone.
It's a professional recording studio staffed with engineers and
producers to help the artist get the music out of their heads and into
the headphones for everyone else.
Now here's where my mind blew
up. IT'S A FREE STUDIO! In Brooklyn! Bands apply to record there and
are chosen to come kick it and make some music Rubber Tracks style. The
way of thinking here is to eliminate the main road block in getting
studio time, that whole pay them money for time bit. Of course the
studio can't accommodate everyone that's why the studio picks who gets
to record from a whole stack of applicants. They chose bands in a 2
month window and have a 12 recording cycles a year. Applicants aren't
necessarily chosen based on talent but more for how much they can bring
to the table.
What I mean by that is exactly how much stuff they
can fit on a standard 6' table and whoever can cram on the most gets to
record. I know I shouldn't need to say that's not really how it works
but for transitions sake, it was a joke. They are looking for how much
presence you have on your social media platforms, the drive to compete,
the willingness to be different, more or less that "spark" that makes
you special and will make the music that's recorded special.
After
applying you will be contacted, if chosen, within 30 days and the
recording date would be about 2 months after the application is
submitted. The band will get 1 to 2 days of recording and will retain
all rights to the music created. However, the smart thing to do is to
give Converse limited rights so they can publish it on their sites and
help you promote it. I didn't just make that up, Converse actually
explains they will do that on the Rubber Tracks site. Who wouldn't want
Converses help in promoting anyway?
Aside from all this they have
gear reviews from the artist's perspective and from the staffs
perspective. I actually learned a few things from some of the videos
talking about mixing and microphone techniques if you only have 2 mics.
Being a broke musician this is pretty relevant. When I say broke I
mean low on cash and literally a lot of the gear my buddies and I own is
broke.
Converse did it right. Create a space for musicians to be
musicians and they will come. From the companies stand point its smart
because artists of all shapes and planets are anxious to create their
music and Converse gets that content to turn around and promote their
company. They also had the presence of mind to say, "Hey! Let's have
videos on gear, the artists that have been here, and tips and tricks in
the studio as well." They only thing I would say is to make Rubber
Tracks website more of a BAM here's Rubber Tracks kind of feel. It sort
of came off as being a little side project by being just a tab from the
main website. Make a whole new website completely separate from the
main Converse website. They have the right idea so far, as far as
making it easy and simple to navigate, but with a little more flare to
it, it'll really make the studio "speak".
From the artists stand
point, IT'S A FREE RECORDING SESSION! That's all that needs to be said
to the artist. The application process is nothing and they encourage
you to keep applying if not chosen. As an artist you know your going to
have to bang on that door until someone finally gets up to see who's
making all the noise. I've had to borderline harass venues for shows
and sponsors for money, it's just the nature of the business.
What I'm trying to explain is, Converse is
looking for how much drive you have to succeed and at the same time telling you to
keep applying if you really want to get there. If that's not a clue that reapplying is
crucial for
the opportunity to record at Rubber Tracks, I don't know what is. It
really shows how close the company tries to stay to the consumer and how
far they are willing to go to make the recording process easier and
more enjoyable. In the long run, the atmosphere always comes through in
the recording and I think Converse did a hell of a job here. I'd love
to intern at Converse and you better believe if I have the option to
apply I
will be showing them this post. Because I can. The bands even get free Chuck Taylor's! How cool is that? Can
you even imagine the kind of opportunities that can be made from having
studios like this all over? Think about it.
Here's this weeks
track of the week by Recess called "No Games"
P.S. these photos ARE NOT MINE. No need for a copyright battle or nothing please and thanks.

